“During working for WP, I got to know many bakeries that
were able to build a future supported by financial aid from
the EU. One example is the Romanian bakery LIDAS. This
was established in the year after Ceausescu with the first
years in business being very hard. Wages in Romania are
low, but costs for energy and rawmaterials are on the same
level as in Germany. Profits are also low in particular in the
bread sector. Nevertheless, two brothers Dan and Liviu
Sotre and their mother managed to constantly win cus-
tomers over and they even had to reject orders because
the company was running at capacity.
At this point, the family decided to modernize the plant.
Supported by EU sponsor programs, they renovated
the building and replaced the simple machines with
sustainable high quality technology provided by WP.
With two MATADOR
®
deck ovens, one continuous
THERMADOR oven, one ROTOTHERM oven, three TORERO
STORE in-store baking ovens, one high performance
VACUSPEED vacuum cooling unit and a SELECTA rolls line
with a capacity of 6,000 pieces/hour, LIDAS now has an
efficient production system and serves a large customer
base.“
Roland Breimann has worked for WP Bakery Technologies
since 1990. He is export sales representative and respon-
sible for customers in Eastern and Southern Europe.
