"It is the most innovative iba of all time" said Marketing Director Christian Schlüter opening the press conference of the WP BAKERYGROUP, which was attended by journalists from renowned German and international trade media. The large number of novelties confirmed this statement.

The participants received information on new and further technical developments from the various competence centers of the Group in short presentations. Afterwards they took the opportunity to get an idea of the exhibits themselves and to further discuss topics in a face-to-face conversation during a tour of the stand.

The WP FUTURE trade fair area generated particular interest. Here WP BAKERYGROUP demonstrated feasibility studies, prototypes and product ideas that are not yet available on the market and also presented results from the internal think tank, from extensive research and development work and from cooperation with external partners in various innovation projects.